6 yr
B2B partnership with XPO / GXO / RXO
71+
B2B projects for one client
3
Fortune 500 brands, one relationship
37
Locations filmed in one engagement
Brands we've worked with
Capital OneCapital One
McDonald'sMcDonald's
XPOXPO
King's HawaiianKing's Hawaiian
GXOGXO
CinergyCinergy
KiaKia
Aire ServAire Serv
The work

B2B video across logistics, entertainment,
and global infrastructure.

Brand manifesto · GXO Logistics
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GXO: The Global Logistics Game-Changer
Brand manifesto for GXO's global debut as an independent pure-play logistics company. Produced in multiple languages for worldwide distribution.
B2B sales content · Cinergy Entertainment
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Cinergy: Group Events & Private Bookings
Sales content built for Cinergy's corporate events business, showing how their venues work for company meetings, private screenings, and team outings.
Market leadership video · XPO Logistics
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XPO: Launching a Pure-Play Freight Powerhouse
Brand launch video marking XPO's transition to a pure-play LTL leader. Shot across operations, exec offices, and network facilities.
Why B2B is different

B2B buyers aren't moved by
production value alone.
They need to be convinced.

B2B video has to do real work. The audience is often technical, informed, and skeptical. They've seen polished content that didn't say anything. They can tell when a video is selling instead of showing.

The best B2B video earns credibility by being specific, honest, and grounded in the actual product or service. It simplifies the complex without talking down to the viewer.

We've spent years inside B2B content at Fortune 500 scale. Not just making it look good, but making it work.

We learn your subject matter
We don't show up with generic B-roll and call it done. We take the time to understand the product, the audience, and what actually needs to be communicated before the camera rolls.
We can handle technical content
Logistics networks. Automation systems. Financial services products. We've shot and produced content for complex B2B categories and we know how to make them compelling.
We understand corporate approval processes
Legal review. Brand compliance. Multiple stakeholders. Revision cycles. We've been inside Fortune 500 approval workflows. We know how to keep production moving.
We think about distribution from day one
Where does this video live? Sales emails, trade shows, investor decks, YouTube, the website? We think about format, length, and delivery before the shoot, not as an afterthought in post.
What we produce

The full range of B2B video formats.

Brand manifestos & thought leadership
Content that defines who you are to the business audience. Your vision, your capability, your market position. Produced to run at conferences, on your website, and in your highest-stakes sales conversations.
Product demos & explainer video
Video that shows what your product does and why it matters: clearly, specifically, and without the padded corporate language.
Sales tools & customer testimonials
Real customers, real stories, real results. The video your sales team sends before a demo, shows on a call, or leaves behind after a meeting. Content built to move a deal forward, not just fill a website.
Executive interviews & thought leadership
Interviews that feel like conversations, not performances. We know how to get executives comfortable on camera and draw out specific, credible thinking that builds trust.
Trade show & investor content
Content built for the highest-stakes environments: Wall Street opening bells, trade show floors, investor presentations, and board meetings. We've shot and delivered for all of them, on tight timelines.
Internal & external communications
The video that holds a large organization together, and the video that shows the outside world what that organization stands for. We produce both.

Side Chops is our go-to creative partner for a few very simple reasons: talented creatives who elevate the concepts we bring them, thoughtful professionals who take the time to understand our business and do whatever is necessary to help us achieve our goals, and good-hearted people who care about the customer experience and, honestly, make the work more fun.

Jim McGivney
Manager, Digital Media · XPO
From a six-year production partnership across XPO, GXO, and RXO
Case study · B2B / Corporate
6 yrs
Partnership
71+
Projects
37
Locations
XPO, GXO & RXO

Six years inside one of the most complex corporate transformations in logistics history. From warehouse floors to Wall Street opening bells, we produced B2B content including brand launches, investor materials, internal communications, and market leadership video for three Fortune 500 companies simultaneously, across 37 U.S. locations.

Read the full case study
Case study · B2B Sales Content
8+ yrs
Partnership
5
Locations
40+
On set per shoot
Cinergy Entertainment

Eight-plus years producing every format Cinergy uses to market their venues, including B2B content aimed at corporate event planners, showing how Cinergy's spaces work for company meetings, private screenings, and group buyouts.

Read the full case study
Who this is right for

You'll know if this sounds like you.

You sell a complex product or service and video hasn't worked for you yet. Generic production value doesn't cut it in B2B. You need a team that will actually learn what you do and make it clear on screen.
Your sales team needs something they can actually use. Not a brand film for the website. Real sales tools. Customer testimonials. Product demos. The kind of video that earns a second meeting.
You're launching into a new market, spinning off a brand, or redefining your positioning. We've been inside that kind of transformation at Fortune 500 scale. We know how to make it land.
Your content needs to work across multiple formats and audiences. Investor relations, sales, internal comms, trade shows. One shoot, multiple deliverables. We plan for all of it from the beginning, not in post.

Tell us what
you're trying to accomplish.
We'll figure out the rest.

Gerald will listen to the brief, ask the questions that sharpen it, and tell you honestly how we'd approach it. That's the whole first conversation.