A global player in cement and aggregates was rolling out a new initiative stateside. They needed show-stopping videos for their brand spin—along with a robust collection of visuals they could use down the road. We went on the road, in the sky, and behind the scenes to deliver.
Our Role: Video & Photo Production, Industrial Site Coverage, Asset Library Development, Post-Production
A Swiss-based construction powerhouse had big plans for its U.S. debut. Our mission? Collaborate with brand consultancy Lippincott to spotlight genuine stories from industrial sites across two countries, produce captivating video content, and build a robust library of footage and photography for long-term use. Throw in overseas stakeholders, remote team members across the U.S., shifting schedules, and a second production team, and we knew we had to bring our A-game.
We knew these locations deserved more than a quick drive-by or a series of rushed interviews. Our plan? Combine sweeping aerial footage with up-close, on-the-ground perspectives to truly capture both the immense scale and the people driving each site’s success. We scaled our crew—from seven to fourteen members—as needed, tackling everything from drone operations to interviewing key personnel. Because the client also wanted to future-proof their content, we made sure to capture extensive coverage at each location, giving them plenty of flexibility for repurposing and long-term storytelling.
Meanwhile, our team coordinated closely with the second production company to ensure a consistent look and feel. We shared color profiles, aligned camera settings, and synced up production schedules so each segment would fit seamlessly into the broader narrative. Whether filming in active manufacturing zones or orchestrating aerial shoots across borders, our guiding principle stayed the same: create a visual narrative that respects the intensity of industrial expansion without losing sight of the human stories behind it.
Our camera crews, editors and producers all worked in sync to ensure every ask—and every curveball—was handled smoothly. The final video series combines breathtaking aerial views, in-depth interviews, and powerful ground-level moments, painting a vivid picture of the company’s ambitious reach. Better still, the client now holds an archive of high-quality footage and photography that can be leveraged for upcoming campaigns and internal initiatives, making this production a springboard for future storytelling.
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Capturing the raw energy of a worksite is one thing; making it shine is another. From erasing dirt and debris to replacing a dreary sky and removing off-brand logos, our retouching process ensures every photo speaks to the project’s potential—not just its day-to-day mess. The result? Clean, compelling photos that spotlight what truly matters, rather than the chaos of a work-in-progress.
Capturing the raw energy of a worksite is one thing; making it shine is another. From erasing dirt and debris to replacing a dreary sky and removing off-brand logos, our retouching process ensures every photo speaks to the project’s potential—not just its day-to-day mess. The result? Clean, compelling photos that spotlight what truly matters, rather than the chaos of a work-in-progress.