Do you need video
in your marketing plan,
OF COURSE YOU DO!
here's why

Do you need video
in your marketing plan,
OF COURSE YOU DO!
here's why

Do you need video in your marketing plan,
OF COURSE
YOU DO!
here's why

There are an amazing number of studies online reinforcing the findings that video content should play a major roll in your marketing strategy.

At Side Chops, we believe telling your story through video is the best way to connect on a deeper, emotional level with your potential customers, making it more likely they’ll identify with and remember your brand when it’s time to make a purchase. But don’t take our word for it, here’s some data to back us up:

There are an amazing number of studies online reinforcing the findings that video content should play a major roll in your marketing strategy.

At Side Chops, we believe telling your story through video is the best way to connect on a deeper, emotional level with your potential customers, making it more likely they’ll identify with and remember your brand when it’s time to make a purchase. But don’t take our word for it, here’s some data to back us up:

Trends During COVID

73%

WATCHING
MORE VIDEO

73% of young consumers say they watched more video on their smartphones in 2020 than in 2019. (Mobile Marketer)

VIDEO CONTENT VIEWING

UP 60%

Home-bound consumers have led to a 60% increase in the amount of video content watched globally. (Neilson)

86%

MORE TRAFFIC

86% of marketers say video has increased traffic to their website. (Wyzowl)

Trends During COVID

73%

WATCHING
MORE VIDEO

73% of young consumers say they watched more video on their smartphones in 2020 than in 2019.
(Mobile Marketer)

VIDEO CONTENT VIEWING

UP 60%

Home-bound consumers have led to a 60% increase
in the amount of video content watched globally. (Neilson)

86%

MORE TRAFFIC

86% of marketers say video has increased traffic to their website. (Wyzowl)

Trends During COVID

73%

WATCHING
MORE VIDEO

73% of young consumers say they watched more video on their smartphones in 2020 than in 2019.
(Mobile Marketer)

VIDEO CONTENT VIEWING

UP 60%

Home-bound consumers have led to a 60% increase in the amount of video content watched globally. (Neilson)

86%

MORE TRAFFIC

86% of marketers say video has increased traffic to their website. (Wyzowl)

81%

OF BUSINESSES

use video as a marketing tool. (Hubspot)

81%

OF BUSINESSES

use video as a marketing tool. (Hubspot)

81%

OF BUSINESSES

use video as a marketing tool. (Hubspot)

95%

MESSAGE RETAINED

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)

88%

POSITIVE ROI

88% of video marketers reported that video gives them a positive ROI. (Hubspot)

62%

MORE INTERESTED

62% of people said they were more interested in a product after seeing it
in a Facebook Story. (Marketing Land)

Woman Creating Video Content Cooking Show

48%

MORE VIEWS

Social media posts with video have 48% more views.
(The Marketing Helpline)

72%

PREFER VIDEO

72% of customers would rather learn about a product or service by way of video. (Hubspot)

95%

MESSAGE RETAINED

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
(Insivia)

88%

POSITIVE ROI

88% of video marketers reported that video gives them a positive ROI. (Hubspot)

62%

MORE INTERESTED

62% of people said they were more interested in a product after seeing it
in a Facebook Story.(Marketing Land)

48%

MORE VIEWS

Social media posts with video have 48% more views.
(The Marketing Helpline)

72%

PREFER VIDEO

72% of customers would rather learn
about a product or service by way of video.
 (Hubspot)

95%

MESSAGE RETAINED

Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text.
(Insivia)

88%

POSITIVE ROI

88% of video marketers reported that video gives them a positive ROI. (Hubspot)

62%

MORE INTERESTED

62% of people said they were more interested in a product after seeing it
in a Facebook Story.(Marketing Land)

48%

MORE VIEWS

Social media posts with video have 48% more views.
(The Marketing Helpline)

72%

PREFER VIDEO

72% of customers would rather learn
about a product or service by way of video.
 (Hubspot)

Side Chops can help you refine your message and spend your marketing dollars wisely. Explainer videos, brand films, traditional broadcast, let’s work together to connect your brand with your customers!

Side Chops can help you refine your message and spend your marketing dollars wisely. Explainer videos, brand films, traditional broadcast, let’s work together to connect your brand with your customers!